At the beginning of 2014 there was the centennial of John Tenniel, the original illustrator of Alice in Wonderland. Yael Marcovitz, an interior decorator and a mother of two, has read about it in a marginal piece of news in the web, and like Alice, who had run after the rabbit, dived into the world that Tenniel and Carroll created, and has decided to play a little with the magic images Tenniel had created.
The images have become prints which have been printed on overalls for little ones in an airy and convenient pattern, and the outcome is babies wear that attract adults and little ones alike, just as Carroll's figures had done.
The enthusiastic reactions encouraged Marcovitz to go on, and the side play has become a full-time job.
The patterns have become more and more elaborated, and the cooperation with Olga Angelloz, a French illustrator, has brought about a series of illustrations in the line of Tenniel's images, which have become prints for the boys wear.
No Biggie clothes – the children's brand that Marcovitz has established, do not go along the line of gender characterized clothes of most children's brands. The moderate colorfulness moves on the scale between graphite black and lilac purple, and the patterns are all "one piece", loose, convenient and take into consideration the Israeli climate.
The collection that is intended for 0-24 months, was manufactured in Israel out of quality cotton and precision of every detail. The prints are hand-made, and there is no print that appears more than three items.